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Coaches vs. Cancer

Details

Coaches vs. Cancer is a big deal – the only cause big enough to engage the most notable, respected and iconic coaches in college basketball to put down their rivalries, lay aside their competitive spirit, and fight on the same team. A common cause can unite even the bitterest of rivals. So, we came up with United Front — a simple twist on making it appear that the coaches are against each other when, in fact, they are united against cancer.

Role

Art Direction & Creative Direction

Client

American Cancer Society

Year

2019

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