Branding & website

Yaldi Marketing

Details

Yaldi came to us with a magenta logo, brand strategy idea, and a need for a new identity including a new website. Our exploration started with a moodboard (below), a mix of industrial and modern power driven images all provoking a BOLD idea. Yaldi is committed to creating solutions for B2B marketing leaders that desire to GROW their business fast. From this, GROW BOLDLY was born.

Role

Art Direction, Design

Client

Yaldi Marketing

Year

2022

Grow boldly and forward

But we still needed a visual way to show this idea, so we came up with a simple idea — FORWARD GROWTH. A slash is a connection element. A way to bring two things together. It also symbolizes a switch that happens — in this case: Growth.

We explored typography by simply taking a condensed sans serif font, kerning it out to give it air — to allow it to breath and grow. This created the space needed for our FORWARD GROWTH symbol /